Essentials

Make sure your customers are at the centre of donation decision-making. Freedom of choice is what makes twio’s donation solutions stand out. Do your best not to push your customers towards supporting one cause over another; everyone has different values and is motivated by different things.

No ‘impact-washing’ allowed. Whilst twio supports fantastic organisations that really are helping to solve some of the world’s most pressing challenges, don’t fall into the trap of overselling the impact of your donations (for example, ‘plant a tree, save the world’). This is misleading and will negatively impact your brand trustworthiness, and ours.

Display your contributions on your website. Customers are purpose-driven. Make sure your generosity is displayed on your website, on your socials and in your marketing, so new and existing customers can see that you’re doing your bit for society and the environment.

Be sure to include twio throughout the customer journey. Twio adds a purpose element to the shopping experience. For full effect, make sure to include twio elements throughout the customer journey, both on your store and when communicating with new and existing customers.

Remember that twio’s benefits are directly related to the amount you give. Don’t expect to donate the bare minimum and receive the best results. Customers want to feel like your motivations for adding donations are genuine and not just to hook them in. Make sure you stand out for the right reasons.